A mixed blend of traditional heritage and modern creativity inspired by the Goddess of beauty URVASHI, Apsara (Angel) from the Hindu belief, our skillful artisans recreates the charm and fills the essence of alluring beauty into our jewellery to assure the resemblance of a goddess in each and every piece.

Our ancestors left their small village to turn their big ideas into a reality. Nanjibhai P Paida made his way from Porbandar to Mumbai to manufacture handcrafted silver bangles in 1970.

For years, it went on a large scale, as the demand shifted and the trend changed their sons Dinesh Paida and Raju Paida, who are also the founders today, joined the business with the casting of Silver jewellery manufacturing unit and performed wonders in it as being the pioneers in mass production of casting fashion jewellery. As proactive manufacturers and along with the joining of the son Vishwesh D Paida today we are Third Generation Entrepreneurs since 1970. We aim to provide qualitative high-end fashion jewellery and intricately handcrafted range of collection with personal attention to the client’s needs. At Urvashi Art, we understand the beauty of fashion jewellery as we have successfully managed to introduce the concept of high quality, flawlessly crafted jewellery at affordable price points. Epitomizing this passion along with knowledge for jewellery and experience of nearly 47 years became our very first concern; so that you think of walking down our aisle before you walk down yours. Here at Urvashi Art, we don’t just design, we invent. Discover our versatile range of jewellery today.

We deal with 1000+ resellers, who export and import our designs with our name label and help us to promote our brand.

If you are interested in selling our products and want to do a partnership with us? Then, You can submit your details mentioned on our contact us page on the website and we will assure you that we’ll get in touch with you. Also, You can check out our exclusive designs with exclusive wholesale price by registering as a reseller, click here to register now.